Beginner's Guide To Writing Powerful Press Releases
By: Mickie KennedyeReleases Founder and President Mickie Kennedy offers the definitive guide on writing press releases. Beginner's Guide to Writing Powerful Press Releases covers the history of the press release, how it has evolved, as well as tips and techniques designed to make your next press release stand out.
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Book DescriptionNewspapers, magazines, television, radio, and blogs routinely highlight products and services. Press releases are the most direct path to reach these influential media sources. Understanding the needs of journalists and influencers is integral to the success of your press release.
eReleases Founder and President Mickie Kennedy offers the definitive guide on writing press releases. Beginner's Guide to Writing Powerful Press Releases covers the history of the press release, how it has evolved, as well as tips and techniques designed to make your next press release stand out. In addition to learning how to write a press release, you will learn how to leverage social media, including Facebook, Twitter, and Pinterest, when distributing your next press release. Expectations, distribution, and further public relations possibilities are also widely covered. This updated 4th edition also contains a special section covering the pitfalls of using so-called Search Engine Optimized (SEO) press releases, given guidance and best practices from Google.
Guidelines for Press Release Writing
Everything You Need to Know About Writing a Headline
Press Release Style and Formatting
Writing the Body of a Press Release
Calls to Action, Boilerplates, and Contact Information
What Happens After You Distribute a Press Release
Further Public Relations Possibilities
Publicity Through Web 2.0, Social Media, and SEO Press Releases
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