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Bottom-line Selling by Jack Malcolm ebook deal
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Nonfiction & How-To

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Bottom-line Selling

By: Jack Malcolm

The only way to add measurable value to your customers—the kind that gets the attention of high-level decision makers—is to understand how their business generates cash, bring solid ideas for improving their cash flow engine, and speak the language that resonates with them.

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Book Description

Do you know what to look for in annual reports and how to use that information to improve customer profits and sell your solution? This will teach you how to read annual reports to understand your customer’s business, learn how to fix their cash flow engine, and finally how to sell the benefit using the language of high level decision makers.

The only way to add measurable value to your customers—the kind that gets the attention of high-level decision makers—is to understand how their business generates cash, bring solid ideas for improving their cash flow engine, and speak the language that resonates with them.

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