The Fat Kid Within

By: Ahmed Seif

This science-simplified, action-oriented book details the science revealing that the FUNDAMENTAL problem when it comes to weight loss is in the BRAIN. It explains how the brain chemistry of an obese individual goes awry due to overeating – and how to use different modalities to reverse the brain to its natural state.

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Book Description

Why is it that many people NEVER attain the bodies they always wanted despite ENDLESS DIETING ? What is the most FUNDAMENTAL difference between thin people and obese individuals? And why is that the few successful dieters find it even more daunting to hold on to their accomplishment and ENJOY their life the way they really want to?

This science simplified, action-oriented book details the body of science revealing that the FUNDAMENTAL problem is in the BRAIN . It explains how the brain chemistry of an obese individual goes awry due to overeating - and how to use different modalities, already available to us to reverse the brain to its natural state.

In a personal and conversational style the author takes you on a journey of what neuroscience and psychology have made available to us. He sprinkles bits and pieces of his own transformation story highlighting common mistakes and how to overcome them. Then, in the contained Action Guide , the author provides a step-by-step approach based on cognitive behavioral therapy to help you kick start your one way transformation journey.

The book's program does not include any food restrictions , or recipes. It does not prescribe any specific exercise program as its sole objective is to restore the brain to its healthy relationship with food.

In this book you will learn about;
•The friction between your brain's cognitive and emotional faculties induced by poor eating habits, repressing emotion and uninterrupted stress.
•How this friction makes it mission impossible for you to break free from the obesity epidemic .
•Why WILLPOWER is a less favorable approach to achieving and maintaining the body you always wanted.

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