Evergreen: Cultivate the Enduring Customer Loyalty that Keeps Your Business Thriving by Noah Fleming
Nonfiction & How-To

Evergreen: Cultivate the Enduring Customer Loyalty that Keeps Your Business Thriving

By: Noah Fleming

Loyal customers are the beating heart of every great business.

So why do so many companies act like adrenalin junkies, chasing after new customers at the expense of creating deeper, more profitable relationships with the ones they already have?

From Internet startups and mom-and-pop businesses to multinational giants, strong companies are rooted in customer retention. Evergreen helps anyone merge high-tech tools with the personal touch to forge lasting bonds and steady profits.

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