7 Marketing Basics: How To Do Less And Sell More
By: Cindy ZuelsdorfThe book delivers on its promise: Do half the work and get double the results. When you read 7 Marketing Basics you'll discover how to focus on that 20% of marketing efforts that gives you the results and sales you need for your company. You can stop guessing and lean into what works.
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Book DescriptionThe book delivers on its promise: Do half the work and get double the results. When you read 7 Marketing Basics you'll discover how to focus on that 20% of marketing efforts that gives you the results and sales you need for your company. You can stop guessing and lean into what works. Cindy Zuelsdorf’s 7 Marketing Basics distills years of experience in both conventional and digital marketing into a straightforward guide for busy entrepreneurs and marketing professionals.
Whether you're an entrepreneur, or in charge of the marketing at a company, this book gives you a straightforward framework for assessing “holes” and “opportunities” in your marketing to prospects and customers. It follows up immediately with specific, actionable advice for increasing engagement, building relationships, and guiding prospects through to a sale.
With its clear, conversational writing style and abundance of examples and anecdotes, 7 Marketing Basics demystifies modern marketing — from webinars and digital marketing to best practices for using social media to the role and advantage of marketing automation. Even more important, it spells out specific marketing practices and techniques that deliver big results with a minimal investment of time and energy.
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