By: Brent O'BannonSelling Strengths is about helping professional coaches use their unique strengths to get paying clients. Selling Strengths has been hailed by industry experts as a breakthrough in the art of turning unused talents into business revenue.
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Book DescriptionAre You An Executive Coach, Business Coach, or Life Coach?
If so, this book is for you. The aim of this little book is simple: To get you paying clients.
To do that, I'm suggesting a radical change in the way you sell yourself and your coaching services. The easiest way to get paying clients is by identifying, using, and promoting your greatest strength—by leveraging who you are. The next time you approach a potential client, why not be yourself? Why not be the best of yourself? Sure, prepare for the meeting or call. Spend some time studying, preparing, presenting your coaching ideas and services in a concise manner, but work from the inside out. Focus on you, first, on those actions that occur instinctively and without effort. Then, look outside yourself at your market, your small target of companies or individuals, and finally at the prospect in front of you.
An executive coach whose greatest strength is Relator, for example, will naturally show a prospect that she cares. A life coach with a flair for Strategic will seek out clients doing important work, because nothing less will engage him. A business coach steeped in Intellection will consistently inspire a client to think bigger, to stretch, to tackle practical matters with creative solutions.
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