By: Patrick OrdHave you met Henry Maddox? He knows you — not personally of course… he really only knows your data. But from that data he actually may know you better than you think you know yourself. Henry knows where you've been and what you've bought.
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Book DescriptionHave you met Henry Maddox? He knows you — not personally of course… he really only knows your data. But from that data he actually may know you better than you think you know yourself. Henry knows where you've been and what you've bought. He knows all of your friends. Henry not only knows your behaviors, he understands your tendencies. And from those tendencies, he can predict what you're going to do before you've actually done it.
Who is Henry Maddox? He is a 21st century marketing consultant and he specializes in highly personal and irresistibly persuasive advertising.
Henry's strategies combine modern data mining (Big Data) techniques with other advanced and controversial marketing practices (Market Fragmentation, Cross Promotion, and Conglomerate Propagandizing) to the point where consumers don't even know they are being sold. Businesses love Henry because he not only moves product, he actually controls their customers.
But when Henry is forced to face how his techniques affect real people, he realizes he has inadvertently given corporations the power to destroy society for their own ends.
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