The Insanity Of Advertising: Memoirs Of A Mad Man
By: Fred S. GoldbergIf you have anything to do with advertising or are interested in it, this is a must book to read. There is no other book on the subject so revealing and relevant, not to mention engaging.
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Book DescriptionIf you have anything to do with advertising or are interested in it, this is a must book to read. There is no other book on the subject so revealing and relevant, not to mention engaging. Veteran ad man Fred Goldberg, gives us an unforgettable glimpse into the chaos, drama, and outright wackiness that fuels one of the most loved and hated industries.
While Goldberg shares plenty of behind-the-scenes dirt on what it was like to craft ad campaigns for some of the most well known corporate titans, he also doesn't spare the mad men who worked alongside him. Outsize personalities, some prone to jaw-dropping displays of ego and antics that are truly hard to believe, but true.
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