The Smart Guide to MARKETING

By: John D Gaskell

This handbook reveals the easiest way for you to succeed in any profession or business. Learn what is common to all enterprises, such as: building your reputation, finding and keeping clients/customers, promoting new work/projects, distinguishing yourself with achievements and awards, and being selected over your competition.

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Book Description

The “Smart Guide” to MARKETING

Would you like to become the smartest person in the room?

You will discover how to become a “Marketing Genius”.

When I graduated from the College of Engineering at URI, I was a nobody. I didn’t even know an engineer, other than my professors. I came from a blue-collar family and had never seen the inside of a country club. However, I was “savvy” and within ten years many people thought that I was “The smartest person in the room”. If you pursue my marketing advice, you can also be regarded as such.

•Do you want to be the person that has all the right answers? Understand what “white papers” are and why you should write them, commit them to memory and possibly expand them into published articles.
•Do you want to own your own professional practice or another kind of business? Learn how to determine the advantages and disadvantages of any choice.
•Do you want to find out how to promote new business? Discover the secrets of expanding your contact list, how to get a professional looking website, and marketing materials that will set you apart from your competition.
•Are you a nobody? Uncover how easy it is to get known in your profession/industry and meet those who will be your colleagues, competitors, future employees, and valuable contacts.
•Do you want to gain credentials and awards that will distinguish you from your rivals? Discern how you can, with less effort than you may think.
•Does the thought of public speaking frighten you? Learn how to get training, without charge, and come to know how public speaking is an opportunity for free publicity.

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