The Website Homepage Blueprint

By: John Weiler

Learn how to create a homepage that transforms visitors into customers. Based on his experience writing hundreds of homepages for various marketing agencies and his own business, John Weiler shows you exactly how to design yours—using an easy step-by-step process. This book is your blueprint to a stunning, high-converting homepage.

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Book Description

Transform visitors into customers.
And learn how to write a homepage that has prospects brimming with excitement to pick up the phone and call you.
Your homepage is your website’s most visited page and a critical juncture. Get it wrong, and you’ve lost the sale before prospects enter your online door.

Based on my near decade experience in the digital marketing world, working for multiple agencies and writing hundreds of homepages, The Website Homepage Blueprint gives you a step-by-step formula for creating a stunning, high-converting homepage.

Like a blueprint, the book is broken into chapters that cover 13 homepage segments.

You’ll learn:

How to write your homepage quickly (using my proven system)
Secret copywriting techniques—like Sell the Dream and The Billboard Test—that capture prospects' attention and hypnotizes them with your product
The most important question in marketing that will hook visitors into your business
How to easily win trust by leveraging your partners and affiliations
The book is loaded with visual examples and includes links to two homepage samples (specifically designed for this book) that show you exactly how to create yours.

Don’t waste months learning how to write the perfect homepage, tinkering with random advice online as thousands of prospects bounce from your website, costing you missed opportunities, lost profits and cold hard cash.

Stop the confusion now.

Your shortcut—your blueprint—is right here.

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