Video Marketing Made
By: Michael ClarkeThink video marketing can help your business? In this no-nonsense, step-by-step guide you'll learn how online video (namely YouTube) can help your business increase leads and boost sales...no matter what you sell!
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Book DescriptionVideo marketing sounds scary. I know, I used to be terrified of it.
I used to think Oh God, the gear is so expensive, and I have to learn how to become a video editor, and I hate to be on camera, and when I upload videos to YouTube unstable, sociopaths will leave nasty comments that will sabotage my business.
But then the recession came, and I quickly realized: video marketing represents the fastest, cheapest, most effective way to get tons of traffic to your website, boost your email list, increase the exposure of your brand, and break through people's resistance and come to trust you as an authority in your industry.
And all it takes is somebody pointing you in the right direction, and helping you avoid some of the more common video marketing mistakes.
And that's what Video Marketing That Doesn't Suck - How to Market Your Business One Video at a Time can help you do.
Chapter 1: Which Kind of Video Should I Do?
We'll break down the different types of online videos (talking head, screen capture, behind-the-scenes, etc.) and help you hone in on which kind is best for your video marketing needs, and what the best practices are for these different types of online videos.
Chapter 2: The Anatomy of the Perfect Video
Here's where we go step-by-step from beginning to end, of what the perfect piece of video marketing looks like, and how to make sure you get tons of bang for your vidoe marketing buck.
Chapter 3: Getting Geared Up on the Ultra Cheap
This is where you get ready to do battle. We talk about the equipment you need, and don't need, and how to get most of it on the cheap.
Chapter 4: Your Super Quick 5 Minute Film School
Forget UCLA. Here's your super brief intro to making your videos look awesome and professional, without knowing a damn thing about F-stops, white balance, or exposure.
Chapter 5: Crashing the YouTube Party
Ah yes, YouTube. Here we dig into the nuts and bolts of YouTube marketing, and the best practices for getting your Youtube videos seen, shared, commented on, and ensuring they lead to sustainable, regular traffic back to your website or blog.
Chapter 6: How to Promote the Hell Out of Your Video
Here's where we get super sneaky. Here's where we offer some secret (sort of) techniques to promote your video, both in the YouTube universe and outside the YouTube universe, and how to get your video marketing offerings maximum exposure.
Chapter 7: Super Advanced Ninja YouTube Tactics
by this point you've gotten your Master's Degree in video Marketing studies. Now it's time for the Ph.D. This one ain't for newbies, but implementing these three strategies can help your video marketing make the jump to light speed, and make a lot more money in the process.
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